۱۳۹۷ دی ۵, چهارشنبه

Four Reasons for Strong Brands to Achieve Good Performance

It is often said to raise brand power, but why is it necessary to increase brand power in the first place? Indeed it seems that there are many merits that are stronger than weak. Speaking of the best merit for a company, it is sales and profits. From the aspect of the easiest to understand, sales and profits. Strong brands tend to have better achievements. There are four reasons why strong brands achieve good results.

1, Quantity Premium Effect Because 

strong brands are popular, even if they make the same amount, they are more likely to be chosen than competing products, and they are always in short supply in the market. It is a premium effect that it is always in a state of shortfall, creating value of further brands.

2, price premium effect

Since strong brands are accompanied by added value of brands, you can set a higher price than the average product with the same function and the same quality. To be able to set a high price means that the profit margin will increase accordingly. The rise in profit margin is a major factor in good performance.

3, Repeat effect 

One of the features of a strong brand is high customer loyalty. High loyalty customers will be repeat customers who want to purchase the brand next time. Also, customers with high royalties are less likely to cheat, so sales will grow steadily as repeat progresses.

4, Reviews Effective 

brands have customers with high royalties. A customer with high royalties has the merit of increasing the number of new customers in a review. Since reviews are spoken from a viewpoint from a third party, it is characterized by high credibility. Therefore, there is a high probability of becoming a customer rather than a consumer who got a brand known for advertisement etc., and in many cases it has corresponding royalty from the beginning. In addition, the fact that the number of customers in the review is increased also contributes to reducing expenses such as advertisement expenses and promotional expenses.

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